@techreport{ec6537a12abe4b0ebeb1303a385a2cb2,
title = "WTO/IFITT Research Paper – E-Metric Evaluation",
abstract = "This discussion paper evaluates electronic channel-choice strategies and outcomes amongst hotel SMEs and discusses the initial steps associated with constructing a methodology to generate a set of metrics for evaluating the DMS electronic channel.",
keywords = "electronic channel-choice strategies, hotel SMEs, DMS electronic channel, metrics",
author = "Patrick Horan",
year = "2004",
doi = "10.21427/d7418t",
language = "English",
series = "World Tourism Organisation",
type = "WorkingPaper",
}