Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis.

Research output: Contribution to journal › Article › peer-review

Original language	English (Ireland)
Pages (from-to)	1800
Number of pages	1832
Journal	Journal of Marketing Management
Volume	39
Issue number	17-18
DOIs	https://doi.org/10.1080/0267257X.2023.2209584
Publication status	Published - 2023

Access to Document

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title = "Women microbusiness owners{\textquoteright} entrepreneurial marketing decision-making during a crisis. ",

author = "Helen Bruce and Tara Rooney and Ewa Krolikowska",

year = "2023",

doi = "10.1080/0267257X.2023.2209584",

language = "English (Ireland)",

volume = "39",

pages = "1800",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "17-18",

}

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T1 - Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis.

AU - Bruce, Helen

AU - Rooney, Tara

AU - Krolikowska, Ewa

PY - 2023

Y1 - 2023

U2 - 10.1080/0267257X.2023.2209584

DO - 10.1080/0267257X.2023.2209584

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SN - 0267-257X

VL - 39

SP - 1800

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 17-18

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