When literature scholars write for general readers

This dually authored first-person essay offers a narrative account of the far-ranging writing experiences of two well-established academics who, like many others working in higher education, contribute writing to mainstream publications as well as to scholarly ones. The essay considers the implications for professional and personal reputations when material targeted at one kind of audience is easily accessible by another through internet 'context collapse.' It argues for an inextricable connection between authorial ethics and the essential rigour of all good writing, and it encourages scholar-writers to invest their energies in non-scholarly writing for its value to society.