VisitScotland.com Effectiveness Study

Patrick Horan; Andrew Frew

doi:10.21427/d7xv1k

VisitScotland.com Effectiveness Study

Patrick Horan, Andrew Frew

Technological University Dublin

Research output: Book/Report › Commissioned report

Abstract

This report is a culmination of a comprehensive piece of research that studied the effectiveness of Visitscotland.com on a longitudinal basis over an eight month period from January 2009 up until August 2009. The purpose of the research is twofold. Firstly, the main purpose of the study was to evaluate how effectively VisitScotland.com serves its many stakeholders from a wide variety of perspectives. The second reason for conducting this research was to validate an expert system created specifically to evaluate the effectiveness of Destination Management Systems (DMS) from Macro, Meso, and Micro viewpoints.

Original language	English
Publisher	Technological University Dublin
DOIs	https://doi.org/10.21427/d7xv1k
Publication status	Published - 2009

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VisitScotland.com Effectiveness Study

Abstract

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