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View of Advertising Practitioners

  • Peter O'Keeffe

Research output: Contribution to journalArticlepeer-review

Abstract

I am concerned to make the case for the rights and liberties to communicate commercial advertising messages to children. Consequenlly, I am amused by the identification of advertising with witchcraft; witches ceased to be burned a long time ago. However, this comparison, illustrates the excessive concern shown about how strangely influential advertising is.
Original languageEnglish
JournalIrish Communications Review
Volume6
Issue number1
DOIs
Publication statusPublished - 1996
Externally publishedYes

Keywords

  • broadcasting
  • advertising
  • children

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