Abstract
This paper proposes that insider action research (IAR), with its iterative and emergent form of inquiry, presents a pragmatic design choice for understanding the nature of uncertainty surrounding the digital entrepreneurial process. Since entrepreneurship in the digital context is a highly dynamic and fluid process, IAR appears well-suited for use in researching it. Yet, the paucity of application in entrepreneurship research in general, and less so in the emerging digital space, is rather puzzling. Thus, using a ‘live’ case study in the e-learning domain, this paper contributes by shining light on how this design choice might be set up and applied in digital entrepreneurship experimentation
| Original language | English |
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| DOIs | |
| Publication status | Published - 2017 |
| Event | 16th European Conference on Research Methodology - Duration: 1 Jan 2017 → … |
Conference
| Conference | 16th European Conference on Research Methodology |
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| Period | 1/01/17 → … |
Keywords
- insider action research
- digital entrepreneurial process
- uncertainty
- dynamic
- fluid
- e-learning
- experimentation