Understanding social norms: Upstream and downstream applications for social marketers

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The SAGE Handbook of Social Marketing
Publisher	SAGE Publications Inc.
Pages	61-79
Number of pages	19
ISBN (Electronic)	9781446201008
ISBN (Print)	9781849201889
DOIs	https://doi.org/10.4135/9781446201008.n5
Publication status	Published - 1 Jan 2011

Access to Document

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title = "Understanding social norms: Upstream and downstream applications for social marketers",

author = "Patrick Kenny and Gerard Hastings",

year = "2011",

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T1 - Understanding social norms

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AU - Hastings, Gerard

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