Travelling to the Inner Self: Tourism, Buddhism and Sustainability in the Alpine Area

This paper examines the interdependencies of tourism, Buddhism and sustainability combining in-depth-interviews with Buddhism experts and non-participant observation in a mixed-method approach. The area under investigation is the Alpine region of Austria, Germany and Switzerland, since it is home to Asian and Western forms of Buddhism tourism alike. Results show that Buddhism tourism as a value-based activity on the one hand is not commercial, but since demand is rising, on the other hand tendencies towards more commercial forms can be observed. As a modest form of activity Buddhism tourism does not shape the landscape of the Alpine area and by its nature it incorporates sustainability.