Towards Non-prescriptive Issues: a Teaching Framework for Selecting Marketing Dissertation Topics

Research output: Contribution to conferencePaperpeer-review

Abstract

There is a significant absence in academic literature, textbooks and practical teaching tools for advising or guiding student learning, in a practical non-prescriptive manner, toward topic selection and development. Prescriptive or rational approaches, taken by many research methods textbooks, are not adequate or sufficient when teaching this important first stage in the research process. Non-prescriptive approaches describing manageable steps should be researched more to fill this pedagogic gap. This paper attempts to promote academic discussion on a pedagogic gap that is broadly overlooked, and to examine how marketing and business academics can better instruct dissertation students in the area of dissertation topic selection. At the end of this paper a teaching framework for dissertation topic selection is presented.
Original languageEnglish
DOIs
Publication statusPublished - 2006
Event30th Annual Conference of the Marketing Educators Association (MEA) - San Francisco, United States
Duration: 27 Apr 200629 Apr 2006

Conference

Conference30th Annual Conference of the Marketing Educators Association (MEA)
Country/TerritoryUnited States
CitySan Francisco
Period27/04/0629/04/06

Keywords

  • academic literature
  • textbooks
  • practical teaching tools
  • student learning
  • non-prescriptive manner
  • topic selection
  • development
  • research methods
  • pedagogic gap
  • marketing
  • business academics
  • dissertation topic selection
  • teaching framework

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