The Wine Tasting Experience A Profit Generator

James Peter Murphy

Research output: Contribution to conferencePaperpeer-review

Abstract

The Wine Tasting Experience - A Profit Generator. This conference presentation addressed strategies and advice in relation to how to ideally use wine within your business as a profit generator, it offered various approaches, tools, and themed strategies which can be adopted for use in the hospitality industry. Wine is a multi dimensional beverage which offers infinite opportunities to businesses and as consumers tastes changes businesses operators much also seek new and exciting ways to attract customers to this ancient beverage.
Original languageEnglish
DOIs
Publication statusPublished - 2018
Externally publishedYes
EventHospitality Expo - Dublin, Ireland
Duration: 6 Feb 20187 Feb 2018

Conference

ConferenceHospitality Expo
Country/TerritoryIreland
CityDublin
Period6/02/187/02/18

Keywords

  • wine
  • profit generator
  • hospitality industry
  • business strategies
  • consumer tastes

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