The use of relationship marketing in developing network and co-operative links within tourism product marketing groups (PMGs)

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationTourism Local Systems and Networking
PublisherRoutledge
Pages149-168
Number of pages20
ISBN (Print)0080449387, 9780080462387
DOIs
Publication statusPublished - 3 Mar 2006

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