The Use of Networking in Developing and Marketing the Irish Ecclesiastical Product

This project seeks to explore the development potential of trails and networks, focusing on ecclesiastical sites in the Republic of Ireland. Two concurrent strands were undertaken: Investigation of visitor markets and their requirements The ecclesiastical / tourist resource and the experience it has to offer to the visitor. The following considerations were taken into account; Richness and range of the ecclesiastical product inIreland Issues of access, structure, interpretation and management Advocation of a market oriented approach using factors and requirements as parameters to segment the markets The approach to the project included the following: Development of a series of geographical clusters. Development of a number of national themed clusters. Identification of the key constructs to ensure effective networking within a cluster. Development of a series of maps to illustrate clusters. Identification of a suggested process through which local communities / destinations can advance should they wish to develop a cluster or destination A key output of this project is this document which could act as a resource for local players to employ as a catalyst for discussion around the development of a tourism cluster, focused on ecclesiastical sites.