The Role of Influencers in Adolescents’ Consumer Decision-Making Process: A Sustainability Approach

Research output: Contribution to journal › Article › peer-review

Original language	Undefined/Unknown
Journal	Technological University Dublin
DOIs	https://doi.org/10.21427/AZB6-ZN63
Publication status	Published - 2022

Keywords

@article{aa7e0457d3214948bde880f5026eebb6,

title = "The Role of Influencers in Adolescents{\textquoteright} Consumer Decision-Making Process: A Sustainability Approach",

keywords = "Social Media, Influencers, consumer behaviour, Marketing, SDG-13, Sustainable development, Generation Z",

author = "Castro, {Charles Alves de} and Isobel O'Reilly and Aiden Carthy",

year = "2022",

doi = "10.21427/AZB6-ZN63",

language = "Undefined/Unknown",

journal = "Technological University Dublin",

}

TY - JOUR

T1 - The Role of Influencers in Adolescents’ Consumer Decision-Making Process: A Sustainability Approach

AU - Castro, Charles Alves de

AU - O'Reilly, Isobel

AU - Carthy, Aiden

PY - 2022

Y1 - 2022

KW - Social Media

KW - Influencers

KW - consumer behaviour

KW - Marketing

KW - SDG-13

KW - Sustainable development

KW - Generation Z

UR - https://arrow.tudublin.ie/clef/vol1/iss1/3/

U2 - 10.21427/AZB6-ZN63

DO - 10.21427/AZB6-ZN63

M3 - Article

JO - Technological University Dublin

JF - Technological University Dublin

ER -