@inproceedings{2f0fd24cc9ca440db3977bcd0f58e2e2,
title = "The Psychological Impact of Anime Visuals on Audience: A Study of Manga Adaptations with OTT Platforms",
abstract = "This paper effectively explores the aesthetics and psychological impact of Japanese anime and manga providing insights into their cultural origins, artistic styles, and narrative themes while also understanding it's unique characteristics that distinguish anime from Western cartoons. Manga is a form of comic that originated in Japan and consists of a series of illustrated panels with black-and-white artwork, accompanied by dialogue that is read from right to left. The storyline of manga is often depicted as lessons, and is further adapted into animes, promoting the series further. Unlike Western cartoons, anime targets a wide-ranging audience, including teenagers and adults. Depending on the region, censorships have bought users attention due to the blurring of violent incidents or sexual reveals seen in anime, especially for female characters. This paper aims to develop an app, launched through OTT platforms and websites, to promote anime and reduce censorship challenges. Additionally, anime fandoms and social media pages are designed to build communities where fans can connect and interact to spark interest into anime.",
keywords = "Anime, Art style, Censorships, Entertainment, Fantasy, Influence, OTT, Social media, Streaming platforms",
author = "S. Swaroop and Tarun Kumar",
note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.; 3rd World Conference on Information Systems for Business Management, ISBM 2024 ; Conference date: 12-09-2024 Through 13-09-2024",
year = "2025",
doi = "10.1007/978-981-96-1744-9\_49",
language = "English",
isbn = "9789819617432",
series = "Lecture Notes in Networks and Systems",
publisher = "Springer Science and Business Media Deutschland GmbH",
pages = "601--610",
editor = "Andres Iglesias and Jungpil Shin and Bharat Patel and Amit Joshi",
booktitle = "Information Systems for Intelligent Systems - Proceedings of ISBM 2024",
address = "Germany",
}