Abstract
This conceptual paper presents a research agenda for tourism operators by examining the literature pertaining to the phenomenon of online reviews in the tourism sector. The objective is to examine tourist motivations for posting online reviews and their potential impact on the consumer decision making process. Furthermore, this paper seeks to explore how tourism operators may respond to, and act upon, this source of customer word-of-mouth.
| Original language | English |
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| DOIs | |
| Publication status | Published - 2015 |
| Event | 11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC) - Letterkenny, Ireland Duration: 11 Jun 2015 → 12 Jun 2015 |
Conference
| Conference | 11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC) |
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| Country/Territory | Ireland |
| City | Letterkenny |
| Period | 11/06/15 → 12/06/15 |
Keywords
- online reviews
- tourism sector
- tourist motivations
- consumer decision making
- customer word-of-mouth