Abstract

The Lavender Traveller, an online gay travel site, is a microorganization in the early stages of development. It was founded in 2010 by Elena Pavlou, a Greek Cypriot lesbian travel agent. Elena is facing numerous personal and professional issues in the development of her organization, including prejudice, strategic direction and the strain of having a personal relationship with a professional partner.
Original languageEnglish (Ireland)
Article number10.5367/ijei.2012.0072
Pages (from-to)pp 135-143.
JournalThe International Journal of Entrepreneurship and Innovation
Volume13
Issue number2
Publication statusPublished - 2012

Keywords

  • Inclusive Entrepreneurship
  • Case Study

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