The Impact of Consumer Generated Advertising (CGA) on Consumer Brand Responses: An Exploratory Study, presented at the Irish Academy of Management conference, Waterford Insitute of Technology (now Munster Technological University)

C Kennedy; Valerie Gannon; Aileen Kennedy

The Impact of Consumer Generated Advertising (CGA) on Consumer Brand Responses: An Exploratory Study, presented at the Irish Academy of Management conference, Waterford Insitute of Technology (now Munster Technological University)

C Kennedy
, Valerie Gannon
, Aileen Kennedy

School of Marketing and Entrepreneurship

Research output: Contribution to conference › Paper › peer-review

Original language	English (Ireland)
Publication status	Published - 1 Sep 2013

Cite this

@conference{1068cce22fa74df4a8e87b2eb556e73d,

title = "The Impact of Consumer Generated Advertising (CGA) on Consumer Brand Responses: An Exploratory Study, presented at the Irish Academy of Management conference, Waterford Insitute of Technology (now Munster Technological University)",

author = "C Kennedy and Valerie Gannon and Aileen Kennedy",

year = "2013",

month = sep,

day = "1",

language = "English (Ireland)",

}