The Future of Audience Research

Brian O'Neill

Research output: Contribution to conferencePaperpeer-review

Abstract

ECREA roundtable The future of audience research IAMCR conference @ BRAGA July 21 14:30-16:00 Convenor: Nico Carpentier Institutional and critical perspectives on audience representation This contribution focuses on institutional and critical perspectives on audience representation, i.e., how audience experience is formally accounted for through institutional processes of research (media literacy indices for instance) or through representative bodies such as Audience Councils. In other words, an area of overlap between audience studies and public policy debates, advocating that researchers should try to make their findings more widely available and understood in professional media environments.
Original languageEnglish
DOIs
Publication statusPublished - 2010
EventECREA/IAMCR Roundtable - Braga, Portugal
Duration: 18 Jul 201021 Jul 2010

Conference

ConferenceECREA/IAMCR Roundtable
Country/TerritoryPortugal
CityBraga
Period18/07/1021/07/10
OtherInstitutional and critical perspectives on audience representation

Keywords

  • institutional perspectives
  • critical perspectives
  • audience representation
  • media literacy indices
  • Audience Councils
  • audience studies
  • public policy debates
  • professional media environments

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