The Case for Irish Newspapers Entering the Interactive Digital Market

For over 300 years the newspaper business has been inseparable from ink on a page. But the growing use of digital distribution technology such as the world wide web, wireless application protocol for mobile phones and the potential for interactive digital television makes readers simultaneously easier to reach but harder to retain. Newspaper readership is no longer confined to the technology of print. This opens new opportunities for publishers but aggressive players from the software, telecommunications and retailing sectors are also exploiting this new technology and encroaching on newspapers’ traditional market.