Technology and innovation to decolonise marketing research methods

Daniel Rajmil, Maria Dolores Vazquez, Iulia Stefan, Lia Pop, Lucía Morales

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Decolonizing Marketing Theory and Practice
Subtitle of host publication	Beyond Inclusivity and Sustainability Debates
Publisher	Taylor and Francis Ltd.
Pages	58-76
Number of pages	19
ISBN (Electronic)	9781040226124
ISBN (Print)	9781032698069
DOIs	https://doi.org/10.4324/9781032698083-5
Publication status	Published - 22 Nov 2024

Access to Document

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