Abstract
This timely book examines the opportunities and challenges of teaching marketing analytics, providing a practical toolkit for educators in a rapidly developing field. Expert contributors review how marketing research has evolved, surveying the overlap between teaching these courses and investigating crucial topics such as AI.
| Original language | English (Ireland) |
|---|---|
| Title of host publication | Edward Elgar Publishing |
| Editors | G. Scott Erickson |
| Chapter | Chapter 4 : Teaching data regulations and ethics for marketing analytics |
| Number of pages | 9 |
| Edition | Elgar Guides to Teaching |
| Publication status | Published - Jun 2026 |
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