Strategy Development for Irish Tourism:Elements of the Irish Tourism Product in Attracting the German Tourist Market: Creating and Managing Growth in Travel and Tourism

Ann Conway; Joseph Ruddy

doi:10.21427/d7nj44

Strategy Development for Irish Tourism:Elements of the Irish Tourism Product in Attracting the German Tourist Market: Creating and Managing Growth in Travel and Tourism

Ann Conway
, Joseph Ruddy

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper outlines a range of strategic issues that the Irish tourism industry is facing in the 2000's. The paper analyses the strengths, weaknesses, opportunities and threats of the Irish tourism industry. Drawing on research into the German market the paper explores the core strategies, which can be pursued in order to achieve potential of the tourism in this one sector of the market. The findings of this research can be used as a framework for other core markets in Irish tourism.

Original language	English
DOIs	https://doi.org/10.21427/d7nj44
Publication status	Published - 2001
Externally published	Yes
Event	Creating and Managing Growth in Travel and Tourism - Tourism and Travel Research Association, European Conference - Stockholm, Sweden Duration: 22 Apr 2001 → 25 Apr 2001

Conference

Conference	Creating and Managing Growth in Travel and Tourism - Tourism and Travel Research Association, European Conference
Country/Territory	Sweden
City	Stockholm
Period	22/04/01 → 25/04/01

Keywords

strategic issues
Irish tourism industry
strengths
weaknesses
opportunities
threats
German market
core strategies
framework
core markets

Access to Document

10.21427/d7nj44Licence: CC BY-NC-SA

Cite this

Conway, A., & Ruddy, J. (2001). Strategy Development for Irish Tourism:Elements of the Irish Tourism Product in Attracting the German Tourist Market: Creating and Managing Growth in Travel and Tourism. Paper presented at Creating and Managing Growth in Travel and Tourism - Tourism and Travel Research Association, European Conference, Stockholm, Sweden. https://doi.org/10.21427/d7nj44

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author = "Ann Conway and Joseph Ruddy",

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Conway, A & Ruddy, J 2001, 'Strategy Development for Irish Tourism:Elements of the Irish Tourism Product in Attracting the German Tourist Market: Creating and Managing Growth in Travel and Tourism', Paper presented at Creating and Managing Growth in Travel and Tourism - Tourism and Travel Research Association, European Conference, Stockholm, Sweden, 22/04/01 - 25/04/01. https://doi.org/10.21427/d7nj44

Strategy Development for Irish Tourism:Elements of the Irish Tourism Product in Attracting the German Tourist Market: Creating and Managing Growth in Travel and Tourism. / Conway, Ann; Ruddy, Joseph.
2001. Paper presented at Creating and Managing Growth in Travel and Tourism - Tourism and Travel Research Association, European Conference, Stockholm, Sweden.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Strategy Development for Irish Tourism:Elements of the Irish Tourism Product in Attracting the German Tourist Market: Creating and Managing Growth in Travel and Tourism

AU - Conway, Ann

AU - Ruddy, Joseph

PY - 2001

Y1 - 2001

N2 - This paper outlines a range of strategic issues that the Irish tourism industry is facing in the 2000's. The paper analyses the strengths, weaknesses, opportunities and threats of the Irish tourism industry. Drawing on research into the German market the paper explores the core strategies, which can be pursued in order to achieve potential of the tourism in this one sector of the market. The findings of this research can be used as a framework for other core markets in Irish tourism.

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KW - strategic issues

KW - Irish tourism industry

KW - strengths

KW - weaknesses

KW - opportunities

KW - threats

KW - German market

KW - core strategies

KW - framework

KW - core markets

U2 - 10.21427/d7nj44

DO - 10.21427/d7nj44

M3 - Paper

T2 - Creating and Managing Growth in Travel and Tourism - Tourism and Travel Research Association, European Conference

Y2 - 22 April 2001 through 25 April 2001

ER -

Strategy Development for Irish Tourism:Elements of the Irish Tourism Product in Attracting the German Tourist Market: Creating and Managing Growth in Travel and Tourism

Abstract

Conference

Keywords

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