| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Academy of Marketing Association Annual Conference |
| Publication status | Published - 2002 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Sports consumption and the match day experience: A fan’s perspective of Old Trafford
- Gavin McAllister
- , serge basini
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review