Sport: Part of the DNA in National and Brand Identities

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (Ireland)
Title of host publication	Voyages between France and Ireland: Culture, Tourism and Sport
Editors	Frank Healy, Brigitte Bastiat
Publisher	Peter Lang AG
ISBN (Electronic)	9781787077379
ISBN (Print)	9783034322645
Publication status	Published - 2017

Name	Studies in Franco-Irish Relations
Publisher	Peter Lang
Volume	9

Keywords

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title = "Sport: Part of the DNA in National and Brand Identities",

keywords = "Sport and identity, Brand identity, Advertising, Guinness",

author = "Patricia Medcalf",

year = "2017",

language = "English (Ireland)",

isbn = "9783034322645",

series = "Studies in Franco-Irish Relations",

publisher = "Peter Lang AG",

editor = "Healy, \{Frank \} and Brigitte Bastiat",

booktitle = "Voyages between France and Ireland: Culture, Tourism and Sport",

}

TY - CHAP

T1 - Sport: Part of the DNA in National and Brand Identities

AU - Medcalf, Patricia

PY - 2017

Y1 - 2017

KW - Sport and identity

KW - Brand identity

KW - Advertising

KW - Guinness

M3 - Chapter

SN - 9783034322645

T3 - Studies in Franco-Irish Relations

BT - Voyages between France and Ireland: Culture, Tourism and Sport

A2 - Healy, Frank

A2 - Bastiat, Brigitte

PB - Peter Lang AG

ER -