Rethinking Relationship Marketing as Customer Led and Technology Driven: Propositions for Research and Practice

Tara Rooney, Ewa Krolikowska, Helen L. Bruce

Research output: Contribution to journal › Review article › peer-review

Original language	English (Ireland)
Pages (from-to)	42-61
Journal	Journal of Relationship Marketing
Volume	20
Issue number	1
Publication status	Published - 28 Jan 2020

Cite this

@article{c57d6404a4fb4a7aab51d597b8e3ac3a,

title = "Rethinking Relationship Marketing as Customer Led and Technology Driven: Propositions for Research and Practice",

author = "Tara Rooney and Ewa Krolikowska and Bruce, \{Helen L.\}",

year = "2020",

month = jan,

day = "28",

language = "English (Ireland)",

volume = "20",

pages = "42--61",

journal = "Journal of Relationship Marketing ",

issn = "1533-2675",

publisher = "Routledge",

number = "1",

}

TY - JOUR

T1 - Rethinking Relationship Marketing as Customer Led and Technology Driven: Propositions for Research and Practice

AU - Rooney, Tara

AU - Krolikowska, Ewa

AU - Bruce, Helen L.

PY - 2020/1/28

Y1 - 2020/1/28

UR - https://doi.org/10.1080/15332667.2020.1717276

M3 - Review article

SN - 1533-2675

VL - 20

SP - 42

EP - 61

JO - Journal of Relationship Marketing

JF - Journal of Relationship Marketing

IS - 1

ER -