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Abstract

Small and medium-sized companies significantly influence global and regional economies, providing a positive business climate and strengthening economic competitiveness. This research study explores the importance of purposive sampling, which has become a research strategy targeting business owners of technological start-ups and small companies, employees in tech giants, and representatives of digital educators and governmental bodies. A comprehensive Bibliometric - Systematic Literature Review (B-SLR) was conducted to identify common practices in the field, aiming to identify potential research gaps and enhance practices that support the development of qualitative research studies. The findings show that methodological choices for research in entrepreneurial development are supported by literature reviews and quantitative approaches. However, there is a lack of samples based on empirical qualitative data. Small purposive samples give valuable insights to researchers, policymakers and academia into an investigated problem despite all limitations and constraints in getting the interviews with CEOs and business owners.

Original languageEnglish
Title of host publicationProceedings of the 24th European Conference on Research Methodology for Business and Management Studies, ECRM 2025
EditorsSandra Moffett, Andrea Reid
PublisherAcademic Conferences and Publishing International Limited
Pages168-175
Number of pages8
ISBN (Electronic)9781917204422
Publication statusPublished - 2025
Event24th European Conference on Research Methodology for Business and Management Studies, ECRM 2025 - Londonderry, Ireland
Duration: 19 Jun 202520 Jun 2025

Publication series

NameProceedings of the European Conference on Research Methods in Business and Management Studies
ISSN (Print)2049-0968
ISSN (Electronic)2049-0976

Conference

Conference24th European Conference on Research Methodology for Business and Management Studies, ECRM 2025
Country/TerritoryIreland
CityLondonderry
Period19/06/2520/06/25

Keywords

  • Case Study
  • Small Businesses Research
  • Technological Sector
  • Theoretical Saturation

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