Repositioning Eircell and building a valuable brand

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (Ireland)
Title of host publication	Cases in Marketing Management and Strategy
Editors	Gerry Mortimer
Place of Publication	Dublin
Publisher	Marketing Institute of Ireland
Pages	99-107
Volume	2
Publication status	Published - 2000

Keywords

@inbook{5b9c3462f90a4fcea502c7f618d1b543,

title = "Repositioning Eircell and building a valuable brand",

keywords = "Eircell, Brand identity, Repositioning",

author = "Patricia Medcalf",

year = "2000",

language = "English (Ireland)",

volume = "2",

pages = "99--107",

editor = "Gerry Mortimer",

booktitle = "Cases in Marketing Management and Strategy",

publisher = "Marketing Institute of Ireland",

}