| Original language | English (Ireland) |
|---|---|
| Title of host publication | International Colloquium on Relationship Marketing |
| Place of Publication | Finland |
| Publication status | Published - 14 Sep 2017 |
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Reinvigorating Relationship Marketing: A Customer Experience Perspective
- Tara Rooney
- , Helen L. Bruce
- , Ewa Krolikowska
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review