Recruitment and Retention: the Role of the Public Image of Engineering

This paper presents findings of three surveys conducted with first year students in the Faculty of Engineering in the Dublin Institute of Technology. It focuses on their motivation for studying engineering and the people who influenced the decision to do engineering. It shows there are gaps in the students’ knowledge of their programmes and also between their expectations and their experience of their course. Some proposed areas of action are identified to increase both recruitment and retention. It is argued that projecting an image of engineering as a creative activity would help in addressing recruitment and retention issues.