Potential of Kudus as a New International Pilgrimage Destination in Indonesia: Halal Tourism Optimising Local Wisdom

This article examines the potential for pilgrimage destinations in Kudus Regency, as well as the potential for halal tourism by optimising local wisdom. All data were examined using a descriptive analysis approach. The results show that the potential pilgrimage destinations and halal tourism in Kudus Regency can be seen from several aspects. First, several tourist destinations in Kudus Regency have been equipped with religious facilities and infrastructure. Second, there are some typically processed products from Kudus regency that have received halal certification such as Jenang Mubarok, Alammu Parijoto, and several other products. Third, personele involved in tourism activities behave politely and also try to serve tourists well. Kudus Regency has unique local wisdom and can attract the interest of tourists. Each tradition has a different ritual with its uniqueness. The traditional activities are still carried out because they has values that are relevant to society and religious teachings.