Abstract
Competitive paper delivered to European Association for Consumer Research Conference hosted by Dublin City University Business School.
The commercial appropriation of music is becoming more and more common as marketing managers increasingly look to music as part of their communications mix. Recently Microsoft reportedly paid $12 million for a commercial license to use the song Start Me Up (Allison, 1995) signifying the growth in importance. We are developing a framework to understand and locate music in its theoretical context. This paper, which draws on postgraduate research, examines music from the context of the consumer society and examines music appropriation as a two-way process thus embracing the spirit of change investigated in this conference.
The commercial appropriation of music is becoming more and more common as marketing managers increasingly look to music as part of their communications mix. Recently Microsoft reportedly paid $12 million for a commercial license to use the song Start Me Up (Allison, 1995) signifying the growth in importance. We are developing a framework to understand and locate music in its theoretical context. This paper, which draws on postgraduate research, examines music from the context of the consumer society and examines music appropriation as a two-way process thus embracing the spirit of change investigated in this conference.
| Original language | English |
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| DOIs | |
| Publication status | Published - 2003 |
| Event | European Association for Consumer Research Conference - Dublin, Ireland Duration: 1 Jan 2003 → … |
Conference
| Conference | European Association for Consumer Research Conference |
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| Country/Territory | Ireland |
| City | Dublin |
| Period | 1/01/03 → … |
| Other | Competitive paper delivered to European Association for Consumer Research Conference hosted by Dublin City University Business School. |
Keywords
- music
- everyday life
- musician
- commercialised music