New market entrance projects for a small company: Responding sustainable development guidelines

JSC “Žemai?ii? virv?s” is small company operating in Lithuania. The company has developed its activity in cord and rope production. To guarantee high quality production and to satisfy growing customer needs and requirements, the company pays considerable attention to new technologies. The company’s products are sold in the country’s supermarkets and supplied to foreign markets. An in-depth interview with the company's manager was conducted to identify the problems that JSC “Žemai?i? virv?s” faces. Projects drive change in organizations and open up growth opportunities. Therefore, students are introduced to core concepts such as projects, role of the projects aiming the development and growth of the company, barriers and factors of market entrance., the importance of stakeholders and risk identification and risk analysis and planning how to deal with risks. The case focuses on new projects that respond Sustainable development guidelines (SDG).