TY - JOUR
T1 - Narratives of change and citizen participation in modern political campaigning
T2 - The origins of the trump movement
AU - Medvedev, Sergey
N1 - Publisher Copyright:
© 2017 Intellect Ltd Article. English language.
PY - 2017/11/1
Y1 - 2017/11/1
N2 - This article offers insights into how the storytelling aspects of the Donald Trump presidential campaign of 2016 contributed to the rise of the Trump movement and paved his way to the White House. With 50 Trump speeches being analysed, the study reconstructs the narrative Donald Trump communicated to the target audience on his way to the highest office. Exploring the idea of Donald Trump as a storyteller, the article discusses how the ideology of the Trump base was constructed and an eagerness to participate was ignited by the narrative. Methodologically, the article derives the seven principles of political storytelling from its theoretical framework and applies them as an analytical frame to the analysis of the narrative structure of the Trump campaign. The seven principles suggest that the political narrative benefits from being targeted, empathic, happy-ending, consistent, well delivered, well communicated and engaging.
AB - This article offers insights into how the storytelling aspects of the Donald Trump presidential campaign of 2016 contributed to the rise of the Trump movement and paved his way to the White House. With 50 Trump speeches being analysed, the study reconstructs the narrative Donald Trump communicated to the target audience on his way to the highest office. Exploring the idea of Donald Trump as a storyteller, the article discusses how the ideology of the Trump base was constructed and an eagerness to participate was ignited by the narrative. Methodologically, the article derives the seven principles of political storytelling from its theoretical framework and applies them as an analytical frame to the analysis of the narrative structure of the Trump campaign. The seven principles suggest that the political narrative benefits from being targeted, empathic, happy-ending, consistent, well delivered, well communicated and engaging.
KW - Donald trump
KW - Narrative
KW - Participation
KW - Political campaigns
KW - Social groups
KW - Storytelling
UR - http://www.scopus.com/inward/record.url?scp=85037658604&partnerID=8YFLogxK
U2 - 10.1386/jdtv.8.3.321_1
DO - 10.1386/jdtv.8.3.321_1
M3 - Article
SN - 2040-4182
VL - 8
SP - 321
EP - 334
JO - International Journal of Digital Television
JF - International Journal of Digital Television
IS - 3
ER -