Markets-as-networks: notes on a unique understanding

This paper sets out to outline some of the most significant features of the markets-as-networks (MAN) tradition. Our objective is to provide an insight into the movement as well as the body of theoretical knowledge. As these projects are always limited in fact, we have chosen to pursue those aspects of uniqueness that we feel best convey the essence of the tradition. We discuss the MAN tradition in terms of its development, theoretical core, and production of knowledge and its position relative to the dominant tradition within marketing, marketing management. What we hope to portray is a picture of a dynamic, progressive, and exciting research project.