Abstract
That the pharmaceutical industry is undergoing a period of great transformation can be in little doubt, with so many industry reports highlighting the magnitude of the impact of the patent cliff on big pharma revenues and share prices.
| Original language | English |
|---|---|
| Title of host publication | Leading Pharmaceutical Operational Excellence |
| Subtitle of host publication | Outstanding Practices and Cases |
| Publisher | Springer-Verlag Berlin Heidelberg |
| Pages | 59-75 |
| Number of pages | 17 |
| ISBN (Electronic) | 9783642351617 |
| ISBN (Print) | 3642351603, 9783642351600 |
| DOIs | |
| Publication status | Published - 1 Nov 2013 |
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