Is Google Self-aware?

The field of artificial intelligence evolves incrementally with gradual improvement over time and has relied on the Turing Test as a measure of progress. However human standards of intelligence measurement may not be appropriate to current developments. The platform of cloud computing now provides a means of implementing a kind of ubiquitous awareness unknown to humans before now and a means of augmenting human intelligence. The level of awareness held by Google is explored and some recent developments in the uses of AI programmes for social media are covered. The misinterpretation of these developments is explored and a solution proposed. Finally, a summary of future developments in AI is presented.