Investigating big data and firm performance: the importance of customer agility in turbulent environments

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Congrès International de l'Association Française du Marketing
Publication status	Published - 2022

Keywords

@inproceedings{f28a7438ec5b4d6592f36808e2f5f09c,

title = "Investigating big data and firm performance: the importance of customer agility in turbulent environments",

keywords = "Big Data Analytics, firm performance, Agility",

author = "Ourzik, \{Victoria Yousra\}",

year = "2022",

language = "English",

booktitle = "Congr{\`e}s International de l'Association Fran{\c c}aise du Marketing",

}