Integrated case method

In the field of management science and business administration, the case method is gaining ground in research as well as in teaching. Case studies are used on the one hand as an exploratory research approach and on the other hand as a problem-based teaching approach. However, we find that case research and case teaching remain unchained in management study programs and propose to close this gap. We identify an untapped potential of boosting the case method by integrating case-based research and teaching into a discovery and learning journey of applied science. It is suggested to embed the integrated case method in the ecosystem of universities thereby enhancing and intensifying the knowledge transfer between business and higher educational sector and better achieving learning objectives in higher education and in turn embedding the university in the ecosystem. As a result, this approach enables the development of a high level of contextual intelligence and thus helps to avoid the fallacies of teaching based on uniform theoretical content.