Inspiration, captivation, and misdirection: Emergent properties in networks of online navigation

Patrick Gildersleve, Taha Yasseri

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The World Wide Web (WWW) has fundamentally changed the ways billions of people are able to access information. Thus, understanding how people seek information online is an important issue of study. Wikipedia is a hugely important part of information provision on the Web, with hundreds of millions of users browsing and contributing to its network of knowledge. The study of navigational behavior on Wikipedia, due to the site’s popularity and breadth of content, can reveal more general information seeking patterns that may be applied beyond Wikipedia and the Web. Our work addresses the relative shortcomings of existing literature in relating how information structure influences patterns of navigation online. We study aggregated clickstream data for articles on the English Wikipedia in the form of a weighted, directed navigational network. We introduce two parameters that describe how articles act to source and spread traffic through the network, based on their in/out strength and entropy. From these, we construct a navigational phase space where different article types occupy different, distinct regions, indicating how the structure of information online has differential effects on patterns of navigation. Finally, we go on to suggest applications for this analysis in identifying and correcting deficiencies in the Wikipedia page network that may also be adapted to more general information networks.

Original languageEnglish
Title of host publicationSpringer Proceedings in Complexity
EditorsSean Cornelius, Kate Coronges, Bruno Goncalves, Roberta Sinatra, Alessandro Vespignani
PublisherSpringer Science and Business Media B.V.
Pages271-282
Number of pages12
ISBN (Print)9783319731971
DOIs
Publication statusPublished - 2018
Event9th International Conference on Complex Networks, CompleNet 2018 - Boston, United States
Duration: 5 Mar 20188 Mar 2018

Publication series

NameSpringer Proceedings in Complexity
Volume0
ISSN (Print)2213-8684
ISSN (Electronic)2213-8692

Conference

Conference9th International Conference on Complex Networks, CompleNet 2018
Country/TerritoryUnited States
CityBoston
Period5/03/188/03/18

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