Inclusivity and diversity: Marketing exercise or a real commitment?

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Decolonizing Marketing Theory and Practice
Subtitle of host publication	Beyond Inclusivity and Sustainability Debates
Publisher	Taylor and Francis Ltd.
Pages	114-136
Number of pages	23
ISBN (Electronic)	9781040226124
ISBN (Print)	9781032698069
DOIs	https://doi.org/10.4324/9781032698083-9
Publication status	Published - 22 Nov 2024

Access to Document

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title = "Inclusivity and diversity: Marketing exercise or a real commitment?",

author = "Lia Pop and Luc{\'i}a Morales and Ivaylo Peev and Soul{\'e}, \{Mar{\'i}a Victoria\} and Coetzer, \{Jon Hans\} and Hasan Gilani",

year = "2024",

month = nov,

day = "22",

doi = "10.4324/9781032698083-9",

language = "English",

isbn = "9781032698069",

pages = "114--136",

booktitle = "Decolonizing Marketing Theory and Practice",

publisher = "Taylor and Francis Ltd.",

address = "United Kingdom",

}

TY - CHAP

T1 - Inclusivity and diversity

T2 - Marketing exercise or a real commitment?

AU - Pop, Lia

AU - Morales, Lucía

AU - Peev, Ivaylo

AU - Soulé, María Victoria

AU - Coetzer, Jon Hans

AU - Gilani, Hasan

PY - 2024/11/22

Y1 - 2024/11/22

UR - https://www.scopus.com/pages/publications/85209018497

U2 - 10.4324/9781032698083-9

DO - 10.4324/9781032698083-9

M3 - Chapter

AN - SCOPUS:85209018497

SN - 9781032698069

SP - 114

EP - 136

BT - Decolonizing Marketing Theory and Practice

PB - Taylor and Francis Ltd.

ER -