How do brands and consumers co-create experience effectively and create value through social media?

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English (Ireland)
Title of host publication	International Colloquium on Relationship Marketing
Publication status	Published - 11 Sep 2018

Cite this

@inproceedings{25433841b21248fe8529281c8d7c5f00,

title = "How do brands and consumers co-create experience effectively and create value through social media?",

author = "Shane Downey and Tara Rooney and Bruce, \{Helen L.\} and Ewa Krolikowska",

year = "2018",

month = sep,

day = "11",

language = "English (Ireland)",

booktitle = "International Colloquium on Relationship Marketing",

}