Harvesting Insights: Sentiment Analysis on Smart Farming YouTube Comments for User Engagement and Agricultural Innovation

Abhishek Kaushik, Sargam Yadav, Kevin Mcdaid, Shubham Sharma

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

The fourth agricultural revolution has popularized the usage of information and communication technologies (ICTs) in farms, which has been shown to improve productivity [1], reduce labor, and help mitigate unforeseen circumstances through predictive modeling [2]. This practice is referred to as smart farming and has seen several successful applications worldwide in recent years [3]. Smart farming projects are conducted over a long period of time and can have a noteworthy impact [4], [5], [6], [7], [8]. Some major concerns regarding the new smart farming technologies are data and privacy concerns [9], lack of reliable infrastructure and equipment [10], laws and regulations in a particular location, training, and skill acquisition [11], and apprehension associated with the adoption of new technology. Farmers need to be provided with proper training and support to help them adopt new sustainable practices [12], [13]. It is also important to monitor the sentiments of farmers and the public toward innovations in the field of smart farming to allow for easier adaptation to changes and enhance future projects. Sentiment analysis can highlight the aspects of smart farming, which are positively and negatively perceived by the public, which can uncover areas for improvement. Insights derived through sentiment analysis can be invaluable for various shareholders, as it can signal market demand for smart farming tools.

Original languageEnglish
JournalIEEE Technology and Society Magazine
DOIs
Publication statusAccepted/In press - 2024

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