From overlay to interplay: Subverting the message and creating the surreal with augmented reality

Nina Lyons; Matt Smith

doi:10.4018/978-1-7998-6605-3.ch011

From overlay to interplay: Subverting the message and creating the surreal with augmented reality

Nina Lyons, Matt Smith

School of Informatics and Cybersecurity

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter explores the unique characteristics of AR as a visual communication medium while also considering the diverse and potentially powerful meanings that can be created by using it in conjunction with established visual communication devices such as posters. The chapter evaluates a number of current projects that have utilised this type of digital narrative. It also explores the theories of visual communication to understand how posters communicate in order to leverage the same techniques for AR. Using three case studies, the authors examine how AR, when used in conjunction with a printed poster, can subvert the original meaning of the poster to create a new meaning for the viewer and ultimately create the surreal.

Original language	English
Title of host publication	Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
Publisher	IGI Global
Pages	200-223
Number of pages	24
ISBN (Electronic)	9781799866077
ISBN (Print)	9781799866053
DOIs	https://doi.org/10.4018/978-1-7998-6605-3.ch011
Publication status	Published - 15 Jan 2021

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From overlay to interplay: Subverting the message and creating the surreal with augmented reality

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