From Grand dad’s to Grand daughter’s binge drinking – A recent evolution of heavy episodic alcoholic consumption in Ireland.

This article is aimed at understanding how female students perceive and explain the feminisation of binge drinking among their age group in Ireland. It focuses on the responsibility of older generations as well as female students’ gender and ethnic identity quests as possible explanatory factors for their increasing level of episodic heavy alcohol consumption. This empirical research was of a qualitative nature. 50 female students at the Institute of Technology Blanchardstown, Dublin 15, were interviewed individually in 2011 and 2012. The findings might be of significance in order to improve the effectiveness prevention strategies implemented in Ireland to reduce heavy episodic consumption among female students.