From digital disruption to societal transformation: the changing nature of marketing profession in the post COVID-19 world

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English (Ireland)
Title of host publication	Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium
Subtitle of host publication	Marketing: The Fabric of Life
Publication status	Published - 8 Jul 2022

Cite this

@inproceedings{f7cee1e3669043988679b445e756c8be,

title = "From digital disruption to societal transformation: the changing nature of marketing profession in the post COVID-19 world",

author = "Justina Setkute and Etain Kidney and Lesley Murphy",

year = "2022",

month = jul,

day = "8",

language = "English (Ireland)",

booktitle = "Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium",

}

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review