Exploring factors that influence web technology adoption in a time of crisis: A Ukraine SME perspective

This paper aims to investigate factors that influence web technologies adoption among small and medium enterprises in Ukraine and understand how volatile conditions influence managerial decisions about the operation of small retailers' businesses. This research takes a case study approach and uses qualitative semi-structured interviews. This study contributes to the existing literature on web technologies adoption among SMEs in developing countries, improves the understanding of the role of web technologies within SMEs operating in volatile conditions, and explores key-decision makers’ attitudes towards web technologies adoption within SMEs. The proposed framework based on Technology-Organization-Environment (TOE) is enriched with individual decision maker variables to overcome the lack of understanding of the individual attributes of key-decision makers. The proposed framework is also enriched with a resource-based view to understand of how small retailers use resources available to achieve competitive advantage during periods of crisis.