Experiments on the divergence between willingness to pay and willingness to accept: The issue revisited

Rodolfo M. Nayga, Richard T. Woodward, Wipon Aiew

Research output: Contribution to journalArticlepeer-review

Abstract

Many empirical studies have discovered large discrepancies between willingness to pay (WTP) and willingness to accept (WTA) measures. This paper revisits the WTP and WTA divergence issue using a non-hypothetical market experiment, actual products, cash, and exchange in a market setting. We find WTA/WTP ratios that are significantly lower than most such studies.

Original languageEnglish
JournalEconomics Bulletin
Volume17
Issue number1
Publication statusPublished - 2005
Externally publishedYes

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