Abstract
Many empirical studies have discovered large discrepancies between willingness to pay (WTP) and willingness to accept (WTA) measures. This paper revisits the WTP and WTA divergence issue using a non-hypothetical market experiment, actual products, cash, and exchange in a market setting. We find WTA/WTP ratios that are significantly lower than most such studies.
| Original language | English |
|---|---|
| Journal | Economics Bulletin |
| Volume | 17 |
| Issue number | 1 |
| Publication status | Published - 2005 |
| Externally published | Yes |