Abstract
Many empirical studies have discovered large discrepancies between willingness to pay (WTP) and willingness to accept (WTA) measures. This paper revisits the WTP and WTA divergence issue using a non-hypothetical market experiment, actual products, cash, and exchange in a market setting. We find WTA/WTP ratios that are significantly lower than most such studies.
Original language | English |
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Journal | Economics Bulletin |
Volume | 17 |
Issue number | 1 |
Publication status | Published - 2005 |
Externally published | Yes |