Evolving Reflexive Thematic Analysis in Knowledge Management Research

This paper presents a novel approach to the coding practices of Reflexive Thematic Analysis (RTA). The paper offers a working sample from a study exploring Knowledge-sharing (KS) intentions and behaviours of employees within a non-profit organisation. It is claimed that foundational coding practices inform analysts about the creation of reflexive codes. Referred to as 'the coding family', these methodological practices provide a set of conceptual tools that underscore the iterative and dynamic nature of qualitative data analysis. All of which culminate in theme generation. The paper focuses on the iterative and flexible approach that leads to the development of themes. Significantly, the paper presents an understanding of the organisational ecosystem by introducing what is termed 'Axial Connections'. These axial connections highlight the dynamic nature of organisational constructs that influence employee KS intentions and behaviour. Twelve axial connections are derived from and generated by the coding family practices illustrated within this paper. The rationale behind this evolved approach is to attempt to reconcile Braun and Clarke's playful cry to “be reflexive, be be reflexive!” as it continues to be a cause of concern for novice researchers and experienced academics. The method provided aims to ensure that the analytical process remains aligned with the 'guidelines' of RTA. It is proposed that the analytical method of interpreting and understanding data begins with acknowledging the emotional connection a participant has towards a given interview question. As part of the coding family, emotions convey different meanings, leading to different interpretations. Additionally, values coding and In-Vivo coding represent valid members that ultimately lead to interpretive reflexive coding. Values coding relates to the participants' worldviews, portraying the values participants hold towards various experiences. Values are fundamentally connected to emotions, and emotions are deeply connected to values. Conversely, In-Vivo or verbatim coding is considered acceptable, as it can convey meaning that aligns with that of the researcher. By providing a foundational coding approach, this paper aims to reduce the ambiguity surrounding coding within the School of RTA. Notably, the working example demonstrates how the 12 axial connections interact with one another to influence the KS intentions and behaviour of the employee. Finally, it will be shown how the employees perceive the axial connections in different ways, resulting in different outcomes towards their willingness to KS.