EMPLOYEE-DRIVEN BRANDING FOR SUSTAINABILITY: STRATEGIC LEVERAGE IN TALENT ATTRACTION AND ORGANIZATIONAL IDENTITY

Iryna Mazur

doi:10.36690/2674-5208-2025-2-4-15

EMPLOYEE-DRIVEN BRANDING FOR SUSTAINABILITY: STRATEGIC LEVERAGE IN TALENT ATTRACTION AND ORGANIZATIONAL IDENTITY

School of Global Business

Research output: Contribution to journal › Article › peer-review

Original language	Undefined/Unknown
Journal	Economics, Finance and Management Review
DOIs	https://doi.org/10.36690/2674-5208-2025-2-4-15
Publication status	Published - 30 Jun 2025

Keywords

Employee branding
sustainability
employer attractiveness
ESG values
employee advocacy
Corporate social responsibility
sustainable HRM
organizational culture
talent management
green HRM
organizational identity

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.36690/2674-5208-2025-2-4-15Licence: CC BY

Cite this

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title = "EMPLOYEE-DRIVEN BRANDING FOR SUSTAINABILITY: STRATEGIC LEVERAGE IN TALENT ATTRACTION AND ORGANIZATIONAL IDENTITY",

keywords = "Employee branding, sustainability, employer attractiveness, ESG values, employee advocacy, Corporate social responsibility, sustainable HRM, organizational culture, talent management, green HRM, organizational identity",

author = "Iryna Mazur",

note = "Mazur, I. (2025). EMPLOYEE-DRIVEN BRANDING FOR SUSTAINABILITY: STRATEGIC LEVERAGE IN TALENT ATTRACTION AND ORGANIZATIONAL IDENTITY. Economics, Finance and Management Review, (2(22), 4–15. https://doi.org/10.36690/2674-5208-2025-2-4-15",

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KW - Employee branding

KW - sustainability

KW - employer attractiveness

KW - ESG values

KW - employee advocacy

KW - Corporate social responsibility

KW - sustainable HRM

KW - organizational culture

KW - talent management

KW - green HRM

KW - organizational identity

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